And yet, pretty much everyone who drives an electric vehicle around some parts of the US will feel Barra’s influence whenever they go to recharge their battery. Barra, who doesn’t get nearly as much press as some other auto execs. No article about GM would be complete without highlighting GM Chairman and CEO Mary T. More Renewable Energy For The EV World Of The Future

By the time you’re ready to trade in your old electric vehicle for a new one, say around the middle of the decade, GM plans to be ready with a new version of the Ultium that provides for twice the energy density at less than half the cost of today’s lithium-ion chemistry.ĭo tell! There is a rather interesting GM connection to cutting-edge EV battery research going on over at the Energy Department’s Pacific Northwest National Laboratory, which may or may not be connected to the new version. Our new brand identity and campaign are designed to reflect this.”ĭon’t get too attached to that battery, though. “The ‘Everybody In’ campaign is a call to action meant to reflect a movement that’s inclusive and accessible,” GM explains, with Wahl adding that “Unlike ever before, we have the solutions, capability, technology and scale to put everyone in an EV. Fearlessness takes many forms, and that’s part of the Everybody In message. If you don’t know who any of these people are, join the club. The official launch was January 8 so it kind of got buried in other national news that week, but keep an eye out for Malcolm Gladwell, Bethany Hamilton, Cody Rigsby, and Erin A. GM launched the Everybody In electric vehicle campaign with an eyeball firmly fixed on the diversity of the car-driving public. The basic idea, though, is for the Ultium to fit all around the GM lineup, tailored for different cars and different people.īy different, they mean different. Okay, so game on! GM estimates that the Ultium platform can provide a range of up to 450 miles, which should be enough to satisfy people who can drive a car for hours on end before making a pit stop. Okay, so game on! Everybody In An Electric Vehicle - & They Mean Everybody Comparatively, EVs made up less than 4 percent of market share in the United States in 2020,” explains Deborah Wahl, GM global chief marketing officer. “Today, well over half of the vehicles sold in Norway are electric. The first step is to admit you have a problem, and GM is not shy about pointing out that the US has been asleep at the electric vehicle wheel.

You’ll have to wait for Superbowl Sunday to catch the 60-second spot, but guess what, GM has a 90-second version of the EV ad on YouTube that’s even funnier.Īs for why pick on Norway, that’s the point. They pile into their Cadillac LYRIQ luxury SUV and GMC HUMMER EV supertruck powered by GM’s showpiece Ultium electric vehicle battery platform, and off they go. The adventure takes Ferrell and his friends on a journey to show Norway who’s boss, having discovered that the tiny country is beating American in electric vehicle sales. Not to read too much into a 60-second spot, but hey why not? GM signed three of America’s funniest people ever - globe-punching Will Ferrel, arrow-slinging Aquafina, and cosplaying Kenan Thompson - to represent America at its best before an audience of millions of potential electric vehicle buyers.

Make America Fun Again, Electric Vehicle Edition

GM sends globe-punching Will Ferrell on mission to show Norway who’s king of the electric vehicle hill, hilarity ensues (photo courtesy of GM).

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